Two Ad Executives at a Three-Martini Lunch

Benton: We need a new paradigm for the post-fact world. Bowles: Ya think? Benton: Totally. A real game-changer. Bowles: How about “Nothing Is Everything?” Benton: Let’s run it up the flagpole and see if anyone salutes. Bowles: Throw it against the wall and see if anything sticks. Benton: At the end of the day, bringing