The Art Of War
Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.
If you know your enemy and you know yourself, you need not fear the result of a hundred battles.
Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, while you wait for the extraordinary moment- that which they cannot anticipate.
The supreme art of war is to subdue the enemy without fighting.
– Shi Tzu